Marketing Series

from $129.00

Understanding the principles of Marketing including the management of marketing activities and communication between business units and consumers. Learn how to deliver in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets.

Course:

Marketing Fundamentals Marketing Channel Distribution Planning Voice of the Customer (VOC) Customer Journey Mapping Strategic Marketing Planning Brand Strategy SWOT Analysis Target Customer Profile Development

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This training provides in-depth knowledge of standard requirements and industry standards for process design and problem-solving. This course goes beyond compliance requirements and into best practices in auditing techniques and/or problem-solving methods.
This training provides the student with an in-depth knowledge of specific standard requirements that are applicable to his or her job responsibilities. This course is typically used for process owners, process stakeholders, and provisional internal auditors.
This training provides the student with an in-depth knowledge of specific standard requirements that are applicable to his or her job responsibilities. This course is typically used for process owners, process stakeholders, and provisional internal auditors.
This training provides the student with an in-depth knowledge of specific standard requirements that are applicable to his or her job responsibilities. This course is typically used for process owners, process stakeholders, and provisional internal auditors.
This training provides the student with an in-depth knowledge of specific standard requirements that are applicable to his or her job responsibilities. This course is typically used for process owners, process stakeholders, and provisional internal auditors.
The Overview course provides an abbreviated version of the subject matter that is needed for oversight or providing effective leadership. This level is typically used as an executive overview or to assign responsibility and authority for programs and projects.
The Overview course provides an abbreviated version of the subject matter that is needed for oversight or providing effective leadership. This level is typically used as an executive overview or to assign responsibility and authority for programs and projects.
The Overview course provides an abbreviated version of the subject matter that is needed for oversight or providing effective leadership. This level is typically used as an executive overview or to assign responsibility and authority for programs and projects.

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WHEN YOU LEARN WITH CONCENTRIC GLOBAL

Our Marketing classes are held in a series - one module building off of the other - in order to streamline learning and promote diversity among participants. By creating sessions that build off of each other, our classrooms are now made up of organizational leaders, process owners, and an overall better mix of various functions and sectors. This approach not only provides knowledge for a full spectrum of disciplines but improves communication and understanding of standard requirements and process interactions.

If you want to disseminate the design, development, and maintenance of each process within your organization's operations, this approach will be a game-changer. If you're looking for value, better buy-in, and creating a more productive QMS, this series is for you.

Benefits to Leadership & Process Owners: Knowledge is power. Learning not only WHAT is required but HOW to satisfy these requirements in a way that works for you (vs. shoving your business into the "ISO Box"), management system implementation is properly distributed throughout the organization. Learn how to become your own Management System Architect by mastering the processes you manage!

Benefits to 1st & 2nd-party Auditors: The auditing portion of our QMS series grows from the knowledge needed for new auditors to Audit Program Managers. Depending on your role in auditing activities, this series caters to the full spectrum of auditor responsibilities from process auditing to audit program management. Using the framework of ISO 19011 Guidelines for management systems auditing and IATF Oversight Communications, this course will teach you the fundamental tools necessary to conduct audits using the process approach while providing vital strategic information to leadership and process owners. Case studies and audit scenarios make this course fun and interesting. If you are looking for a course that will add more value to your internal auditing program with real business impact, you have found it with this series.